The aim was to provide retail clients with a digital experience that combined powerful discovery tools with simplicity, enabling confident investment decisions across funds, shares, ETFs, and trust vehicles.

The challenge centred on crafting an intelligent investment search interface capable of filtering thousands of opportunities whilst remaining intuitive and responsive. The goal was to streamline the path from exploration to insight, ensuring users could find exactly what they needed without friction.

The launch delivered a notable lift in speed, with page loads and search interactions feeling markedly faster than before. A mobile-first build drove a meaningful jump in mobile usage, finally matching how clients actually invest. The modernised platform also unlocked faster releases and a more flexible release cadence, letting Bestinvest ship changes at a pace the old platform could not support.